RSIR in Global Anthology Video
Written for the Realogics Sotheby’s Int. Realty blog
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Last week, Sotheby’s International Realty released the latest version of its “Anthology” video, which explores the SIR brand and its dedication to quality, service, and expertise. The video went out to more than 12,000 sales associates in over 650 offices in 45 countries and territories around the world. Along with the great information, viewers were treated to a nice shot of the Seattle RSIR showroom, which was embedded near the middle of the video.
“It was exciting,” said Stacy Jones, Vice President and Owner of RSIR. “Out of the over 650 offices around the world, only a select few were showcased in the video. And they chose us. Our selection goes to show you that we represent the very best of what SIR has to offer.”
You can watch the video yourself here. Pay attention at 1:17 for the shot of the RSIR showroom.
The video also spotlighted the new “Anthology” app for iPad, which is now available for sales associates worldwide and can be further explored in a second video found here. It’s the latest innovation from SIR and was created to give sales associates the most current information on the global marketing platform in the most convenient way possible. Previously, the information was only available in print form. But now, with the help of the app, sales associates can do everything from explore the SIR web site and listings to its speciality lifestyle web sites and even access the company blog and comment on it in real-time, without ever leaving the app. It’s all of the information you could ever need on how to leverage the SIR brand to unite buyers and sellers. And because it’s updated automatically, sales associates always have the latest information at their fingertips.
Check out the videos and see the many ways that SIR is working for you. And while you’re at it, watch for the RSIR showroom!